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  • James McPartland

Never, Ever, Give Up

“Continuous effort – not strength or intelligence – is key to unlocking our potential.”

- Sir Winston Churchill, 1874-1965, former British Prime Minister

Many of us have heard the quote: “Never give up – never, ever, give up.”

Put another way, continuous effort with a focus on where you intend to go will allow you to overcome obstacles and reach an intended outcome. As long as we keep moving forward, progress is inevitable. It is when we stop, believe the critics, doubt ourselves, lose focus, and seek the easy path, that the game is lost.

Success is simple, but it is not easy. Work hard, seek feedback, course correct, stay positive, surround yourself with the right people, have fun, and enjoy the journey. Why try to do it any other way? Victory is the sweetest when it is earned by tapping into our highest potential.

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