James "Mac" McPartland started from humble beginnings, unaware of the powerful voice he possessed. His ascent in the corporate fitness world is noteworthy, but it was his personal journey that inspired the creation of Access Performance, an international coaching and training business.

 

By listening to countless executives share their struggles between failure and success, he realized many felt trapped in a cycle of familiar patterns. This revelation led him to help leaders unlock their inherent potential, coining the mantra: "It's not business, it's personal."™

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As Mac rebrands his evolving workshop, speaking, and training business to Personifi: Because the business of life is personal, the goal is to cultivate an environment where open communication fosters connection and personal narrative rewriting.

 

He believes that transformation follows discovery, emphasizing that the words we use in conversation are powerful tools for change. How we communicate with ourselves and others is crucial in building the momentum needed to create meaningful impact and obtain desired business outcomes.